Change the model

Bowlcut · 05-07-2006, 05:24 PM

How would you like it if commercials went away? Im just starting to think that the model of commercials and ad-revenue that is in use today is outdated. What would you think of getting rid of the 5 min spot of commercials every 12 mins? What would you do for a way to make money if you were a producer? Product placement? You know Im more likely to buy a Senseo now because of soundvertising though the Daily Source Code. I cant really tell you the last time I bought something off an ad placment tho.

Whats your ideas on this?

**open32** · 05-07-2006, 05:45 PM

I would love commercials to go away but I dont think its ever going to happen. TV ads are very effective especialy for things like the Razor, which only became cool because it was on TV so much.

Product placement only works well with things that have established brand reconition like Coca Cola, Hursheys, Chillies resturaunt, or Dell. Advertising Skin Wear bathing suits or SPG Food Markets cant use poduct placement.

With TV ads you can hear a message and see an image, not sure that can be replaced with anything else. Product placement is cheaper then the 30 second ad, I dont think companies will pay enough for product placement to fund some of the high budget broadcast shows.

With more product placement and other little things that pop up in corners ads may go away on cable channels.

Bowlcut · 06-05-2006, 10:43 PM

i just dont think the people respond the same to interuption ads as they once did. i know i tune them out. i know i ff though them or whatever cause i rarely watch anything that isnt time shifted. ok some of the smaller products give them 10 mins before the show or something for some commercials. but why interupt the show for stuff we arent paying attention to.

when was the last time you actualy went out and bought something off an ad tho

BlackWolf · 06-05-2006, 11:47 PM

I've heard rumours that Phillips(I think) is working on a device that will prevent you from changing the channel or ff through comercials, that would suck. I'll see if I can't find that article again.

I was right it was Phillips, here's the article: linky

**open32** · 06-06-2006, 12:03 AM

I dont understand how it will work, wont people just rip the machine off the top of there tv's.

Hell, if its built in I'd even take apart a machine to get it out.

I guess the TV providers can do something like that, but I dont see how a piece of hardware can do it. Why would anyone get that piece of hardware or not disable it.

BlackWolf · 06-06-2006, 12:14 AM

I think the plan is to integrate it into a cable/satellite provider's box, so that way if you remove or disable it your cable/satellite will go out as well. As it says in the article Phillips is merely inventing and getting the copyrights on it, whether anyone will ever use the technology remains to be seen.

Kashie · 06-11-2006, 08:26 AM

I would be thrilled if commercials went away. I feel really bad for all of you Americans; they come on every channel, every 10 minutes, over there. I have like 7-8 channel where there's only commercials between different programs. And the channels that actually have commercialbreaks in the different tv-shows, only come every 20 min. in one hour tv-series, and every 30 min. in movies.

darko. · 06-11-2006, 02:44 PM

i dont know. lately commercials i actually watch have been kind of etertaining. so i dont mind them as much. i still rarely watch commercials though.

but they've definitely been much more absurd in their humour lately, which i like.

05-07-2006, 05:24 PM	#1 (permalink)
Bowlcut Server Administrator Join Date: May 2000 Location: Nashville, TN, USA Posts: 277 My Profile	Change the model How would you like it if commercials went away? Im just starting to think that the model of commercials and ad-revenue that is in use today is outdated. What would you think of getting rid of the 5 min spot of commercials every 12 mins? What would you do for a way to make money if you were a producer? Product placement? You know Im more likely to buy a Senseo now because of soundvertising though the Daily Source Code. I cant really tell you the last time I bought something off an ad placment tho. Whats your ideas on this?

06-06-2006, 12:03 AM	#5 (permalink)
open32 Administrator Join Date: Dec 2004 Location: South Florida Posts: 7,934 My Profile	I dont understand how it will work, wont people just rip the machine off the top of there tv's. Hell, if its built in I'd even take apart a machine to get it out. I guess the TV providers can do something like that, but I dont see how a piece of hardware can do it. Why would anyone get that piece of hardware or not disable it. Last edited by open32; 06-06-2006 at 12:05 AM..

05-07-2006, 05:45 PM	#2 (permalink)
open32 Administrator Join Date: Dec 2004 Location: South Florida Posts: 7,934 My Profile	I would love commercials to go away but I dont think its ever going to happen. TV ads are very effective especialy for things like the Razor, which only became cool because it was on TV so much. Product placement only works well with things that have established brand reconition like Coca Cola, Hursheys, Chillies resturaunt, or Dell. Advertising Skin Wear bathing suits or SPG Food Markets cant use poduct placement. With TV ads you can hear a message and see an image, not sure that can be replaced with anything else. Product placement is cheaper then the 30 second ad, I dont think companies will pay enough for product placement to fund some of the high budget broadcast shows. With more product placement and other little things that pop up in corners ads may go away on cable channels.

06-05-2006, 10:43 PM	#3 (permalink)
Bowlcut Server Administrator Join Date: May 2000 Location: Nashville, TN, USA Posts: 277 My Profile	i just dont think the people respond the same to interuption ads as they once did. i know i tune them out. i know i ff though them or whatever cause i rarely watch anything that isnt time shifted. ok some of the smaller products give them 10 mins before the show or something for some commercials. but why interupt the show for stuff we arent paying attention to. when was the last time you actualy went out and bought something off an ad tho

06-05-2006, 11:47 PM	#4 (permalink)
BlackWolf Senior Member Join Date: Sep 2004 Posts: 28,116 My Profile	I've heard rumours that Phillips(I think) is working on a device that will prevent you from changing the channel or ff through comercials, that would suck. I'll see if I can't find that article again. I was right it was Phillips, here's the article: linky

06-06-2006, 12:14 AM	#6 (permalink)
BlackWolf Senior Member Join Date: Sep 2004 Posts: 28,116 My Profile	I think the plan is to integrate it into a cable/satellite provider's box, so that way if you remove or disable it your cable/satellite will go out as well. As it says in the article Phillips is merely inventing and getting the copyrights on it, whether anyone will ever use the technology remains to be seen.

06-11-2006, 08:26 AM	#7 (permalink)
Kashie Bunny Gooz Join Date: Dec 2005 Location: dk Posts: 2,062 My Profile	I would be thrilled if commercials went away. I feel really bad for all of you Americans; they come on every channel, every 10 minutes, over there. I have like 7-8 channel where there's only commercials between different programs. And the channels that actually have commercialbreaks in the different tv-shows, only come every 20 min. in one hour tv-series, and every 30 min. in movies.

06-11-2006, 02:44 PM	#8 (permalink)
darko. Senior Member Join Date: Oct 2002 Location: shlums 'o shaolin Posts: 2,126	i dont know. lately commercials i actually watch have been kind of etertaining. so i dont mind them as much. i still rarely watch commercials though. but they've definitely been much more absurd in their humour lately, which i like.

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