DVR sales up and up and up. Do you have one?

07-22-2005, 07:56 PM

LOS ANGELES (Hollywood Reporter) - Households using digital video recorders and video-on-demand in the U.S. doubled in June, compared with the same month a year ago, according to a recently released study.

The Leichtman Research Group study also determined that 88% of DVR users "usually skip commercials when they watch programs recorded on their DVRs."

Although the ad-zapping statistic might appear jarring to advertisers and TV executives at first blush, LRG president Bruce Leichtman notes that 56% of DVR users also skipped commercials before getting their DVRs.

"There's this wide-eyed assumption, 'My god, people are skipping ads because of DVRs.' But people have been walking away from commercials forever," he said.

According to the LRG survey, 8% of U.S. households used DVRs as of last month, up from 3% in the previous year, and 23% have used VOD at least once in their lives, up from 10% a year ago.

Leichtman said his firm predicts that by the end of 2008, DVRs will be in 33.8% of U. S. households and VOD in 32.2%, oftentimes with the technology for both being in the same households.

"These things are starting to move," he said. "But keep it in perspective -- while a lot of entertainment executives have it already, we have to pay attention to where these are in the general consumer base."

He said that of those with DVR, 38% get it by way of satellite TV, 29% from cable and 29% are stand-alone users.

Leichtman also said 88% of adults nationwide have at least heard of DVR technology, up from 74% a year ago.

The findings are based on a survey of 1,350 U.S. households.

**Shaun** · 07-22-2005, 10:50 PM

Grrrrr I wish I had it! There are a few shows that I'd like to watch but I never remember when its on.

solo1 · 07-24-2005, 11:46 AM

Explain to me exactly what you mean by "DVR".

Charlie5x5 · 07-24-2005, 06:46 PM

what he said ^

**Shaun** · 07-24-2005, 06:50 PM

I think it stands for Digital Video Recorder. It's like TiVo.

farsighted · 07-25-2005, 02:22 PM

I have one, great stuff, I really like mine. Alot. A really great service.

Topnotch · 07-26-2005, 11:53 AM

Once you get one, it's really hard to go back.

07-26-2005, 09:04 PM

I'm a deprived being with basic cable so no, I don't have one. [img]graemlins/upside.gif[/img]

farsighted · 07-28-2005, 02:31 PM

Quote:

Originally posted by Topnotch:
Once you get one, it's really hard to go back.

Agreed, it's such an amazing luxury.

07-28-2005, 11:11 PM

dvr is like a vrc.. it records channels for you and basically you can watch a different show while it records

07-22-2005, 07:56 PM	#1 (permalink)
TrineX Guest Posts: n/a	LOS ANGELES (Hollywood Reporter) - Households using digital video recorders and video-on-demand in the U.S. doubled in June, compared with the same month a year ago, according to a recently released study. The Leichtman Research Group study also determined that 88% of DVR users "usually skip commercials when they watch programs recorded on their DVRs." Although the ad-zapping statistic might appear jarring to advertisers and TV executives at first blush, LRG president Bruce Leichtman notes that 56% of DVR users also skipped commercials before getting their DVRs. "There's this wide-eyed assumption, 'My god, people are skipping ads because of DVRs.' But people have been walking away from commercials forever," he said. According to the LRG survey, 8% of U.S. households used DVRs as of last month, up from 3% in the previous year, and 23% have used VOD at least once in their lives, up from 10% a year ago. Leichtman said his firm predicts that by the end of 2008, DVRs will be in 33.8% of U. S. households and VOD in 32.2%, oftentimes with the technology for both being in the same households. "These things are starting to move," he said. "But keep it in perspective -- while a lot of entertainment executives have it already, we have to pay attention to where these are in the general consumer base." He said that of those with DVR, 38% get it by way of satellite TV, 29% from cable and 29% are stand-alone users. Leichtman also said 88% of adults nationwide have at least heard of DVR technology, up from 74% a year ago. The findings are based on a survey of 1,350 U.S. households.

07-22-2005, 10:50 PM	#2 (permalink)
Shaun Moderator Join Date: Aug 2001 Location: Michigan Posts: 1,574 My Profile	Grrrrr I wish I had it! There are a few shows that I'd like to watch but I never remember when its on.

07-24-2005, 11:46 AM	#3 (permalink)
solo1 Heartless Bastard Join Date: Mar 2001 Location: Ireland Posts: 3,965 My Profile	Explain to me exactly what you mean by "DVR".

07-24-2005, 06:46 PM	#4 (permalink)
Charlie5x5 Senior Member Join Date: Dec 2003 Posts: 3,172 My Profile	what he said ^

07-24-2005, 06:50 PM	#5 (permalink)
Shaun Moderator Join Date: Aug 2001 Location: Michigan Posts: 1,574 My Profile	I think it stands for Digital Video Recorder. It's like TiVo.

07-25-2005, 02:22 PM	#6 (permalink)
farsighted Junior Member Join Date: Mar 2003 Posts: 634 My Profile	I have one, great stuff, I really like mine. Alot. A really great service.

07-26-2005, 11:53 AM	#7 (permalink)
Topnotch Member Join Date: Nov 2004 Posts: 107 My Profile	Once you get one, it's really hard to go back.

07-26-2005, 09:04 PM	#8 (permalink)
Mio Guest Posts: n/a	I'm a deprived being with basic cable so no, I don't have one. [img]graemlins/upside.gif[/img]

07-28-2005, 11:11 PM	#10 (permalink)
TrineX Guest Posts: n/a	dvr is like a vrc.. it records channels for you and basically you can watch a different show while it records

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