Hollywood-Factor

[Paris]

Hi Guys,

Just read the article below, interesting but not a revelation right? We know our boy draws the crowds! It's great that younger audiences are attending and experience the theatre for the first time.

Well done Josh, London misses you!

Hollywood-Factor Attracts Younger Audiences???
Date: 30 December 2008

A survey conducted of audiences to Rain Man, which recently finished at the Apollo theatre and starred Adam Godley alongisde Hollywood heart-throb Josh Hartnett, has confirmed what many may have already suspected – that casting a star Hollywood name attracts younger and less regular theatregoing audiences.

The survey, commissioned by producer Nimax Theatres and answered by over 1,000 audience members, revealed that 75% of them were under 35, and 31% under 24. Of those surveyed, 15% had not been to another theatre production in the previous 12 months, while 58% described themselves as not being regular theatregoers. And the reason they were there? Over 50% admitted that their primary motivation for seeing the play was to see Josh Hartnett.

Nica Burns, a producer of Rain Man and Chief Executive of Nimax Theatres, said of the survey: “How do you attract the young to the theatre? Put a talented young film actor into a great contemporary story, then turn it into a terrific production. The Rain Man audience profile shows how the power of film can be harnessed to attract a new, young theatre going audience … I very much hope we can tempt them to come to theatre again.”

Source: http://www.whatsonstage.com/index.ph...ences%3F%3F%3F

[Jocasta]

Thanks Paris... interesting stuff.

Over 50% admitted that their primary motivation for seeing the play was to see Josh Hartnett.

I'm a 50% gal for sure!

[Soss]

^^ mme too! Thanks for the post Paris x

[aloha]

Hah! I belong to the 75% and the 50% who would admit they went there only cause of Josh

[Italia6]

thanks Paris