 Mediaweek speacial report: Big bang could be next big hit!
A couple of quotes from the large article :
Quote:
CBS which got CPM increases in the 6 to 8 percent range, was able to package its slew of solid returning dramas with new drama Cane and the net's Monday sitcom block, whose new entry Big Bang Theory, many buyers believe will be next season's breakout new comedy.
Quote:
Network offerings including CBS' well received Big Bang Theory, spurred buyers to pony up an estimated $ 9.15 billion.
Last edited by SMG Rules; 09-05-2007 at 04:19 PM..
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09-05-2007, 04:16 PM
