04-20-2007, 03:54 PM
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#1 (permalink)
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| Senior Member
Join Date: May 2000 Location: Los Angeles, California
Posts: 1,030
|  Jessica is Revlon's New Makeup Spokesmodel
One of my bestfriends works for Revlon and she sent me this email that she got not to long ago. Quote:
FOR IMMEDIATE RELEASE
JESSICA ALBA SIGNS ON AS ONE OF THE NEWEST MEMBERS OF THE REVLON
FAMILY
Global Beauty Leader continues to be represented by Hollywood’s
Most
Beautiful Women
April 19th 2007, New York, NY – Revlon announces today that one of
Hollywood’s hottest stars, Jessica Alba has been signed on to
represent the
brand. Jessica will join the elite group of glamorous, sexy and
talented
women who represent the brand which includes Academy Award Winning
actress
Halle Berry, model and actress Eva Mendes and Sheryl Crow, one of the
music
industry’s biggest stars.
As her first endorsement for Revlon, Alba will be featured in a
global
advertising campaign for the new REVLON 3D EXTREME™ MASCARA
that will
include television, print, in-store and internet placements.
Directed by
Ellen Von Unworth, the campaign’s first television commercial
for 3D
Extreme Mascara will launch in the US market July 2007. A
comprehensive
print campaign will also debut in August 2007 with insertions in beauty
and
lifestyle books.
“We are thrilled to have Jessica as part of the Revlon family,”
says
Elizabeth Crystal, Senior Vice President of Color Cosmetics. “She is
both a
dynamic and beautiful woman who represents the modern, glamorous spirit
of
the brand.”
Jessica will also participate in the annual Revlon Run/Walk in May and
will
be involved with various company sponsored breast cancer initiatives.
"I'm honored to be joining the Revlon family,” says Jessica Alba.
“Revlon
celebrates diverse, dynamic women of every walk of life and I'm proud
to be
associated with a company that is so involved with women's causes and
issues."
About Jessica Alba
Although many would describe her as an exotic beauty, Jessica Alba
was
raised in a traditional American family in California. Her mother’s
family
has a French-Danish heritage, while her father is from Mexican-Indian
and
Spanish lineage. She began acting at age 12 and first achieved
worldwide
recognition as the lead in James Cameron’s “Dark Angel.”
Alba’s film
credits are equally as impressive. She co-starred in
the
critically-acclaimed “Sin City,” directed by Robert Rodriguez
and Frank
Miller and as the female lead role in Marvel Comics’
action-franchise
blockbuster “Fantastic Four,” which was released by 20th
Century Fox in
July 2005. Jessica’s Sue Storm (aka The Invisible Girl) and her
co-stars
recently finished filming the next installment: “Fantastic Four:
Rise of
the Silver Surfer,” which is directed by Tim Story and opens
worldwide in
June. Alba has also completed the psychological thriller,
“Awake,”
opposite Hayden Christiansen, the independent comedy, “Bill,”
with Aaron
Eckhart and Elizabeth Banks and will star opposite Dane Cook in
the
romantic comedy, “Good Luck Chuck,” all to be released in
2007. She
recently completed the filming the thriller The Eye for
Lionsgate Films and Cruise-Wagner Productions.
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