Speed Racer 'Mockumentary'

[andrew r]

Anyone have a Target store near them? Read on...

Target Markets Speed 'Mockumentary'

Joel Silver, producer of the Wachowski brothers' upcoming Speed Racer movie, told SCI FI Wire that Target stores will carry a 20-minute stand-alone documentary film about the fictional Racer family tied to the film's release.

"There's a short film that's going to be sold at Target starting right before the movie opens, which is a mock documentary about the Racer family, which was really great," Silver said in an interview while promoting the film. "It's a 20-minute documentary about the Racer family, with all the cast as the characters, not as the actors. It's a mockumentary, and it's great. And that'll be lengthened for the DVD."

Silver said that one of the appeals of making a PG film was the chance to create a massive line of toys and games based on the franchise. His previous collaborations with the Wachowskis on the three Matrix films and the dystopian drama V for Vendetta (directed by James McTeigue) were all rated R and didn't offer the wealth of merchandising opportunities that Speed Racer does.

"I always had a desire to make a picture with all that stuff," Silver said. "I walked into a Toys R Us a few days ago, and the entire store was just incredibly full of Speed Racer material. It was like Lion King or a Disney movie, and I've never had that before. And this morning my son had a cereal box that says Speed Racer. I mean, all that. I mean, McDonald's Happy Meals. I've never had that before, and that's all a part of what we are trying to do. We're trying to make a big, fun, family movie that everybody can appreciate."

Speed Racer opens May 9. --Cindy White

With thanks to Frank for this one!

Link

[Bill5461]

That's kinda cool..wonder what they'll charge for 20 minutes

[andrew r]

I dunno. But I'm glad it's on the dvd so atleast I can get a chance to see it!