Quote:
| I agree that is was bad marketing. It was Universals responsibility to market it. |
I'm not sure how it actually works, but my guess is that Universal only bothered to market the movie to
theater owners. Maybe they were only concerned with how many prints they could rent out.
Seems like they didn't bother to market the movie to actual theater-goers because Morgan Creek would have gotten most of the ticket money anyway. (The theaters take half, and the production company probably gets most of the other half.) Universal might have only been the distributor, in which case they probably got a certain amount of money based on how many
screens the movie played on. Maybe they don't get much extra money based on how many
tickets people actually buy, so they weren't motivated to spend money on advertising.