It means publicity, Rgust. If everybody is talking about the damn glasses kid, nobody's going to notice any other release.
No talking -> no success.
Phil, I'm starting to suspect this has been done by purpose...
Since you've gone I been lost without a trace
I dream at night I can only see your face
I look around but it's you I can't replace
I feel so cold and I long for your embrace
I keep crying baby, baby, please...
(The Police)